Questions people ask before working with WILDERHARE.
WILDERHARE & CO. is a marketing strategy and operations consultancy based in Birmingham, Alabama, founded by Georgia Hare. WILDERHARE works with SMBs (small to medium sized businesses) to define and document load-bearing work, so results repeat as work moves between people, teams, departments, and AI agents.
WILDERHARE finds the work a business depends on that hasn't been clearly defined, defines it, documents it, and builds it into the business so it runs the same way twice. Engagements typically start in marketing and extend to any function carrying undefined work.
Load-bearing work is the work a business depends on that hasn't been clearly defined or documented. Because it lives mostly in one person's head, it's hard to repeat, hard to measure, hard to improve, and hard to hand off.
Small and mid-sized businesses, across commercial flooring, industrial, SaaS, healthcare, nonprofit, and creator operations and more.
The Lodestar Method is WILDERHARE's six-phase framework: Illuminate, Orient, Design, Deploy, Embed, and Sustain. The first two phases make the work visible, the middle two build it into the business, and the last two keep it there.
A Clarity Intensive is a single working day with your people that maps where the weight actually sits, sorts what's undefined from what's defined but undocumented, and identifies the single points of failure setting your current ceiling. You leave with a map of your load-bearing work and a 30-day plan for the three pieces worth fixing first. Fixed fee.
A Transformation Sprint runs eight to twelve weeks and covers the first five phases of the Lodestar Method, focused on one function or one problem. WILDERHARE defines the work, designs a process your people can run, deploys it alongside them, and stays through enough cycles that it holds on its own. Fixed project fee.
A Strategic Partnership is an ongoing monthly retainer with a senior strategist working inside the business. Each quarter takes on the next piece of load-bearing work, keeps what's already built from drifting, and reports at a level leadership or a board can act on.
Pricing depends on scope. The Clarity Intensive is a single flat fee, Transformation Sprints are quoted as a fixed project fee, and Strategic Partnerships are a monthly retainer. Pricing is discussed on a discovery call before any proposal.
WILDERHARE treats AI as an implementation method rather than a service line. Automation is built in once a process is defined and documented, and skipped where it doesn't earn its place. A common reason AI implementations underdeliver is that the tools are pointed at work that hasn't been defined yet.
Yes. Marketing is where WILDERHARE starts most engagements, because marketing is often the function running most on one person's judgment. Strategy, execution, and measurement are all in scope.
Birmingham, Alabama. WILDERHARE works with clients nationally, remotely and on site.
Georgia Hare is the founder and principal strategist of WILDERHARE & CO., with twenty years of B2B marketing experience including nearly twelve years at Interface, Inc. She holds an Executive MBA and a Graduate Certificate in Business Analytics & AI from Auburn University's Harbert College of Business.
Most engagements begin with a discovery call, followed by a Clarity Intensive.