Marketing Strategy for What's Next.
Growth tends to stall at the same place: the work holding the business up wasn't built to carry more. WILDERHARE defines that load-bearing work and builds it into the business, so growing doesn't mean everyone working harder.
WILDERHARE & CO. is a marketing strategy and operations consultancy in Birmingham, Alabama, working with small and mid-sized businesses.
Good structure makes the ambitious version possible.
Find the beams before you move the walls.
Load-bearing work is the work a business depends on that hasn't been clearly defined. The quote one person prices better than anyone else. The campaign nobody else can rebuild. The step everyone knows and few can explain. It holds real weight, and when it lives mostly in someone's head, it's hard to repeat, hard to measure, hard to improve, and hard to hand off.
That's the constraint underneath most of what slows a business down. Not effort. Not talent. Not budget. Visibility.
WILDERHARE defines that work, documents it, and builds it into the business. Twenty years of doing it, most recently for a FIFA × TikTok World Cup creator operation.
“Structure is how you give people their time back.”
Six phases. Two make the work visible, two build it into the business, two keep it there.
The system behind a sports creator's biggest summer.
How we built a signal desk, a brand intake, and an editorial engine for Refs Need Love Too during the 2026 World Cup — and what happened next. Full narrative, performance data, app screenshots, and a way to request your own demo inside.
Where does WILDERHARE start?
Two starting points. One method underneath.
Every engagement starts with a conversation. Explore the path that fits, or book a call and we'll figure it out together.
For Teams That Need Structure
Workflows & Automation
Define the work, document it, then build automation where it earns its place. AI is an implementation method, not a separate service.
- Process definition before automation
- AI readiness assessment
- Workflow integration and tool selection
- Team training and adoption
For Marketing That's Stretched Thin
Marketing Strategy & Execution
Strategy that holds, execution your people can run, and measurement built into the process — so campaigns repeat without the person who ran them.
- Campaign strategy built on defined processes
- Social media strategy and channel building
- Marketing operations and measurement
- Brand and messaging systems
- Sales decks, case studies, and premium collateral
Industries Served
How do you get started?
Ready to get started?
Fill out the form and tell us what's going on. If you already know exactly what you need, say so — we'll get straight to it. If you're not sure where to start, take the first.
I read every submission personally and respond within 2 business days.
Notes on making
work repeatable
Occasional writing on operationalizing the work a business already does — process, structure, marketing, and where AI genuinely helps. No cadence promises, nothing recycled.